15 September, 2013

The Angers mayor office candidates through their "starting-blogs"

During the next months, Angers will be the theatre of tough confrontations between candidates to the mayor office. A lot of arguments will be discussed and all the means will be used to strenghen the competitors' links with the population. Among them, there are the blogs. Frédéric Béatse, Christophe Béchu, Laurent Gérault and Jean-Luc Rotureau, likely candidates, each has his blog. But the attractiveness of those is far from to be the same.

The blog of the left candidates, Frédéric Béatse and Jean-Luc Rotureau, looks to be better designed.  Regarding the Angers mayor's blog, its quality is maybe due to the former job of Mr Béatse who was a professional in internet and run its own company. The blog is professionnal with pictures, news, sections as well as numerous links with social networks and other local websites. Regarding Mr Rotureau, the blog releases through pictures of the man sympathy and closeness which could be a difference with the mayor's blog, the first pointing out the man's skills, the second the character.

The center and conservatives, likely and official, candidates have blogs of a lower quality. Christophe Béchu appears in a institutional light : those of senator and president of the Conseil général. The candidate to the mayor office shares the blog with Catherine Deroche, herself Maine-et-Loire senator. That stance introduces a distance the candidate should be aware because in a local election, voters give price to closeness. The most perfectible blog is surely the one of Laurent Gérault. Old fashioned and without any friendliness, it should be completely redesigned.

These blogs surely do not sum up the character  and the qualities of their authors but they give their image. And the image is, today, something important in elections time.

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