08 November, 2011

Angers, Des Lices street : English license

In order to give to the Des Lices street a foreign touch, the Angers city decided a  long time ago to give it a double name sounding Italian "Corsa Italia". If along years, that foreign touch has came, the results do not sound Italian but... English, from end to end of the way. Along the pavements, many shop signs are English what ever be their products : garments, accessories, shoes, pubs or restaurants active or opened soon : Xclusivity, Wolford, MellowYellow, or Fendisuperstar dedicated to women, or Events for young men while Opus One, Del Ice Cocktails or the future Chandler Sandwich Bar.

 The communication boards or the interior design is clearly anglicized. In one of them a huge totem is entirely written in English : "For its 30th anniversary since 1981, Noa Noa has created timeless garments for divine women" adding "welcome to our world of wonderful colours, delight authentic details". In a pub recently opened at the extremity of the street, Union Jacks lights are put up on the walls but it's not sure the tv screen is broadcasting English programs.
If the circumstances for retail trade are not easy presently, the English vocabulary is fashionable. One a front side of a boutique, a huge poster has been stuck. If it isn't written "to rent" (only for regulation reasons), the agency in charge of the dealing is... Century 21. Only lacks English accent in the shops. Would the English speaking students looking for a job on weekends be interested?

1 comment:

  1. A millenium after the Plantagenets - their legacy returns to Angers! Liked it - wondering if you might be interested in occasional collaboration to feature some of your articles on Guide2paysdelaLoire.com Have an idea how this might work. If interested, maybe we can discuss - I'm on Twitter as @guide2loire or e(mail) editor(at)guide2paysdelaloire(dot)com All the best