03 February, 2011

Loire Valley Trade Fair : the "World Wine Web" in Angers

One of the main events of the Loire Valley Trade Fair, which ended on february 2nd and welcomed 600 exhibitors and 9 000 trade buyers of the wine sector, was the launching, during its three opening days, of a "Master Class" designed to teach consumers how a wine has to be savoured. The Master Class (formerly simple workshops) was presented by some of the region's most respected wine technicians on a given subject during around one hour.

For this "brand new event", the new tasting workshop was dedicated to the Sauvignon, one of the Loire valley's three white varieties while another workshop was devoted to the Cabernet Franc, one of the reds varieties. After each presentation, "sommeliers from the Val de Loire branch of the French Sommelier's Union organized a tasting".

 Established in 1987, the Loire Valley Wine Trade Fair "has become over the years one of the most important wine events in Europe". Moreover, although only wine producers from the Loire Valley may exhibit at the fair, it is marketed as an international trade event, and this is fully justified by the fact that 12% of its visitors are from overseas
(Credit pictures and graphic : Loire Valley Trade Fair)

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