16 April, 2014

Kfc looks ok for Angers

Déjà annoncée voici trois ans, l'arrivée à Angers de la chaîne américaine Kentucky Fried Chickens pourrait se concrétiser fin 2014 début 2015. Le souhait de la ville d'accueillir des enseignes internationales avait été évoqué par le maire d'Angers lors de la campagne électorale. Un temps pressentie dans le quartier Saint-Serge, l'implantation verrait le jour au sein de la zone commerciale Espace Anjou.

A new symbol of the English-speaking countries should arrive in Angers. After the McDonald's, Burger King, Pizza Hut and Manhattan'store fast food counters, Kentucky Fried Chicken, the American restaurants chain should open a new outlet in Angers at the end of the year or at the beginning of the next. The counter would set up in the commercial area Espace Anjou. A planning permission has been submitted to the Angers town hall last February for that first outlet. The study of the Kfc file should last several months but should be favourably considered.

The news of an arrival of Kfc was already reported in spring 2011 and later, Christophe Béchu, Angers mayor, made clear during his electoral campaign that he wanted a new Us brand be soon active in the city. Kfc and Starbucks were quoted. The Us chain is already active in Maine-et-Loire (at Cholet) as well as in Western cities like Nantes and Le Mans. The Kfc's leading product is pressure fried chicken pieces, seasoned with Sander's recipe of herbs and spices. The constituents of the recipe are secret. The chain arrived in France in 1991 and employs around 2,000 persons in around 160 restaurants.

Headquartered in Louisville (Kentucky, Usa), Kfc is the second world largest restaurant chain (according to the sales) after McDonald's with 18,875 outlets in 118 countries as of December 2013. The company is a subsidiary of an American restaurant holding which also owns Pizza Hut. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from a roadside restaurant in that Us state during the Great Depression. The founder of Kfc branded himself as "Colonel Sanders" and became a prominent figure of American cultural history and his image remains widely put forward in Kfc communication.

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