The origins of such a decision could come from the wish of Angers city to deter inhabitants to use their cars and lead them to choose the tramway, their bikes or their feet... According to town hall, facilities to park the cars are too much important in Angers compared to other cities. So the "incentive" consists in the reduction of those facilities. The second element would be the need of Angers to get more resources. A few months ago, fares of other car parks of down town had been dramatically increased what infuriated retail store owners.That policy doesn't fit with the attempt to bring back in down town student population which is an important leverage of consumption nor the claim to revitalize the core of the city. The money they will pour in new ticket machines will not go elswhere. If the policy is to oust cars from town, a simple prohibition would have been more effective.
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