22 July, 2010

English (words) invade Angers!


Who said that Angers inhabitants were not attracted by English? Not the advertising agencies! Due to the recent heat all over the city, they displayed on many bus shelters an ad promoting the property of the Picon Bière, an bitter drink mixed with beer in eastern and northern France as well as Belgium. And, back to front, another ad promotes a movie (staring Tom Cruise) untitled "Night and Day".

Many people (a word itself more and more used by french medias) see more and more english words in their daily life (Even they use them in their usual talkings with "fun", "cool") : of course in printed ads in magazines and billboards. And more from radio and television. Are they aware of that?

The attitude of Angers inhabitants, as well as French in general, looks ambivalent. In private, they enjoy english words and apparently the ads agencies took note of that, using these foreign words in their catch phrases. But officialy, French people are against that "invasion" of their vocabulary. In a province formerly member of the Plantagenet feudal complex during the 12th century, that even could be the case. What a pity!

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