Angers and Austin cities want to enhance their cooperation

Credit Angers City

The links between Angers and Austin are becoming tighter. Launched in March 2010, their cooperation will result in the travel of an Angers delegation to the "South by Southwest" festival, a leading musical event in United States. According to the website of Angers city, "the creative and cultural economy is one of the main leverage to stimulate exchanges between Angers and the capital city of Texas". Among the members of the Angers delegation are seven local companies working in the field of contemporary music "which will thus have the opporunity to increase their business and to place Angers as a privilegied entrance of Western France". 

Credit Wilipedia

The visit to the Chabada, a musical theatre of Angers, of Us bands native from Austin is planned and the promotion of Angers artists in the Texas state and from there, beyond. Other fields of cooperation are developped : school and universitarian exchanges (Angers hosts since more than a year a branch of the Saint-Edward University located in Austin) and the environmental economy. 

Moreover, the initiative is a way to implement the new brand Angers Loire Valley, designed to make easier the identification of the city for foreign people. The brand, sometimes criticized in Angers, demonstrates its interest for the conquest of a better fame of Angers in English speaking countries.