One of the Angers, and national, passions is visible in departments of superstores : the wine. Some of them have already sent to their customers all the advertising about the wine fairs and others are planning to do so in the weeks to come.
For many persons who are not specialists in wines, their history, their culture, their tastes (and their prices), it'a a scheming and entertaining moment to see connoisseurs to choose their bottles. They look their color, their weight, their labels and the crates on which the chateau they come from is written. Bottles are held as if they were women choosen to spend an unforgettable evening.
Some hypermarkets put the wine on stage. Glasses, wine litterature, cooling stores, barrels and crates are the elements of the setting. Wines coming from Bordeaux look to be the most numerous. They are wines at all prices but the cheapest are probably nothing compared to "grands crus".
For a person, ignorant of wine but fascinated by French language, the advertising documents dropped in letter box are sometimes a piece of litterature. In a few words, the products are described in a very poetic and flowery style. Unfortunately, the reader quicky sobers up because with the wines catalogues come the tax documents... These last are really junk mails!
17 September, 2012
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